ABOUT

ABOUT

OBJECTIVES

OBJECTIVES

Encourage innovation among counseling practitioners by providing a platform for them to develop and showcase creative solutions in counseling and wellness.

Provide opportunities for talented individuals to showcase their skills and contribute to the advancement of professional counseling practices.

Promote collaboration and knowledge-sharing among local and international counseling professionals to enhance service delivery and effectiveness.

Raise public awareness of the importance of professional counseling as a key support system for individual and societal well-being.

Inspire continuous professional development and adoption of innovative practices within the counseling and wellness community.

CLUSTERS

CLUSTERS

Technology & Digital Wellness

Focuses on the use of digital tools to enhance counseling services and wellness.
(e.g., AI-powered mental health chatbots that provide immediate support, VR/AR simulations for exposure therapy or stress management, mobile apps for tracking mood and mindfulness, neuro-immersive tools such as biofeedback devices or brainwave-based relaxation programs, and so forth)

Psychoeducation & Prevention

Focuses on initiatives that promote mental health literacy, implement social-emotional learning (SEL) programs, and conduct creative awareness campaigns.
(e.g, online lessons on mental health, school-based socialemotional learning (SEL) programs, and public campaigns to encourage early helpseeking and healthy coping habits, and so forth)

Therapeutic & Intervention Innovation

Focuses on developing innovative counseling and intervention approaches that enhance client outcomes.
(e.g., counseling modules for stress management, intervention models for building resilience, to help clients relax and focus, and so forth)

Community & Inclusive Wellness

Focuses on initiatives that promote well-being for communities and marginalized groups.
(e.g., social impact projects that support vulnerable populations, well-being programs aligned with the UN Sustainable Development Goals (SDGs), community engagement activities that foster inclusion, support, and collective mental wellness, and so forth)

WHY WE ARE

EXCEPTIONAL

INNOVATION

PROGRAMME

Unique Focus on Mental Health and Counselling

Unlike general innovation competitions, INNOCARE 2025 is dedicated to the fields of counselling, mental health and wellness — addressing some of the most critical issues in today’s post-pandemic society.

Hybrid Global Participation

The competition adopts a hybrid format (online and face-to-face), making it accessible to both local and international participants. This inclusivity expands collaboration opportunities and ensures a diverse range of innovative solutions.

Diverse Categories of Innovation

By offering four distinctive categories: Counselling Technology, Psychosocial Intervention, Mental Health Literacy and Healthy Institution/School Initiatives — INNOCARE 2025 creates space for creativity across multiple dimensions of mental health innovation.

Collaboration Between Academia, Industry & Community

The event unites academics, practitioners, students, government bodies, NGOs and the private sector, fostering rich collaborations that extend beyond the competition itself.

Platform for Recognition & Networking

INNOCARE 2025 provides participants with the opportunity to gain recognition, showcase innovations and network internationally while also supporting UPSI’s mission to become the leading education university championing mental health development.

High Impact on Society

With the theme “Healing Minds, Changing Lives” , the program is not just about competition but about creating real-world solutions that improve mental well-being and strengthen the role of counselling as a professional support system.